Metals Update 15/07/2021

Organigram touts Cannabis Innovators Panel

Organigram Holdings Inc. has launched the Cannabis Innovators Panel, a cannabis consumer panel offering real-time insights into consumer preferences, usage occasions and future development opportunities. This on-line panel will engage with 2,500 participants across Canada on a continuing basis.

“We have always believed that our greatest innovations reflect the unmet needs and preferences of our consumers, and engaging in an ongoing dialogue with them strengthens our ability to deliver on consumer-centric products,” says Megan McCrae, senior vice-president of marketing and communications. “The consumer insights resulting from giving Canadian cannabis consumers a voice will only strengthen our strategic approach to developing new and innovative industry-leading products and quality cannabis experiences.”

The panel will contribute feedback on both existing product categories as well as guide areas of future research and development, including flower, vapes, concentrates, edibles, flower and prerolls.

QYOU launches Q India on two cable systems in India

QYOU Media Inc.’s The Q India is now available via two of India’s largest cable systems in key Hindi-speaking markets. The Q India can be found on channel 118 on Den Networks and on channel 20 on Hathway Cable & Datacom Ltd. digital cable systems. Targeted markets on each system for the new distribution include Mumbai, Maharashtra, Madya Pradesh and Gujarat.

Den Networks reaches greater than 13 million households in India, with presence in greater than 200 cities across 13 states in India, and has the largest subscriber base among all cable players in India. Headquartered in Mumbai, Hathway is one India’s leading cable broadband service providers. Hathway connects to 7.2 million digital cable subscribers, offering service across greater than 350 major cities and towns. Both companies are majority owned by Reliance Industries.

The Q became a Broadcast Audience Research Council-rated channel in April, 2020, and surpassed for the first time four gross rating points (GRP) approximately 10 months later in week 5 (February) of 2021. At that time, the company’s strategic goal was to obtain an audience reach that would meet or exceed leading youth-focused channels in India, including Bindass (Disney), MTV (Viacom) and Zoom (Times of India), all of which receive a weekly average GRP rating of approximately eight or less. Since March, 2021, The Q has rocketed forward as India’s fastest-growing channel, while recording an average BARC rating of 45 GRP from week 14 through week 27. This has resulted in The Q sharing company with many of the largest mainstream channels in India owned by media giants, including Star (Disney), Sony, Viacom and Zee. The company has previously stated the direct relationship between BARC ratings results and increased advertisement sales.

Curt Marvis, chief executive officer and co-founder of QYOU Media, commented: “The team continues to execute with programming, as evidenced by our exceptional ratings over the last three months. We have achieved these results without yet having a full complement of distribution partners that puts us on equal footing in terms of homes reached with many of the larger Hindi general entertainment channels we are now grouped with. Both Den and Hathway are key partnerships to help us towards this goal, and we have begun these relationships by targeting key markets that address our growing and loyal audience. We look forward to a mutually beneficial partnership as we bring the unique and fresh approach of The Q to their customers.”

The Q India is an advertiser and influencer marketing-supported Hindi-language content brand, channel and VOD (video on demand) provider delivering hit digital programming from social media stars and leading digital video creators targeting young Indian audiences. The channel has become one of India’s fastest-growing youth entertainment brands, reaching a peak of 52.96 gross rating points on the BARC in May, 2021. With a growing library of greater than 1,100 programs, the channel reaches an audience of over 712 million via over: 100 million television homes, with partners including DD Free Dish, Tata Sky, Dish TV, SitiNetworks, Den Networks and Hathway; 380 million OTT (over-the-top) users via platforms including ShemarooMe, MX Player and Dish Watcho; and 232 million users on mobile and digital platforms, including Snap, JioTV, Airtel Xstream, Amazon Fire TV, Chingari and Samsung TV Plus.

Belmont Resources hires Poulin for IR services

Belmont Resources Inc. has entered into an investor relations consulting agreement with Michael Poulin.

George Sookochoff, president & chief executive officer, commented: “I have personally worked with Michael in previous companies and I am very pleased to have the good fortune of retaining his services and work with him once again at Belmont. The appointment of Michael is a key component in Belmont’s strategy to raise our profile with current and potential investors as Belmont aggressively moves forward with exploration on our CBC copper-porphyry and Athelstan Jackpot gold projects in southern British Columbia and our Kibby basin lithium project in Nevada.”

Under the terms of the engagement, the company will pay Mr. Poulin a fee of $3,500 per month for an initial three-month term. The agreement may also be terminated at any time without charge by either party by giving 30 days’ notice. Mr. Poulin advises that he does not presently have any interest, direct or indirect, in Belmont Resources or its securities. The IR Agreement is subject to the approval of the TSX Venture Exchange.